Our services
Market research & branding.
Topnotch Foundation undertakes consumer and business-to-business research using both qualitative and quantitative methodologies across India. Our team makes sure to get authentic data and cross-verifies it through online information, team interaction and client feedback. We provide information and recommendations for business use, tailored to each client.
Why market research
Decisions built on real data.
Market research is the systematic gathering, recording and analysis of data about customers, competitors and the market. It gives you the best possible platform to create a business plan, launch a new product or service, fine-tune existing offerings or expand into new markets.
We represent the true voice of the consumer in a company. We specialise in hard-to-find information, go beyond the obvious with forecasts and insights from veteran marketing professionals, and deliver every study with speed — a comprehensive range of research and consulting services.
01 · Research studies
Ten studies we run every day.
Ad tests — pre & post launch
Customer satisfaction studies
Employee satisfaction studies
Market potential & trends
Market segmentation
Retail & channel audits
Opinion polls & surveys
Media research
On-site purchase observation
02 · Areas of work
Twelve areas of expertise.
- 01Public opinion surveys & audience polls
- 02Awareness, usage & attitude studies
- 03Market feasibility studies
- 04Market assessment & demand potential
- 05Product & brand research; brand audit & equity
- 06Product testing, packaging & pricing studies
- 07Corporate image & equity studies
- 08Employee opinion & engagement surveys
- 09Customer satisfaction research
- 10Monitoring & tracking studies
- 11Impact evaluation research
- 12Service standard audits
03 · How we collect data
Primary & secondary research, seven ways.
We conduct secondary and primary research, using quantitative and qualitative data-collection methods.
Face-to-face interviews
Telephone interviews
Mail surveys
Web surveys
Email surveys
Focus groups
In-depth qualitative interviews
04 · Quality management
Accuracy is non-negotiable.
Given the objectives and an understanding of the client's need, the questionnaire, sample design and field-work area plans are prepared and discussed with the client. The quality of research depends on the quality of the data collected and the timeliness of collecting it.
Operationally the focus is on fieldwork management: every project manager oversees all matters of an ongoing project and is fully conversant with every fieldwork person involved. An operating manual sets strict research guidelines, with emphasis on quality control to achieve accurate results.
100%of qualitative research is fully reviewed by management
30%of the quantitative sample size is validated
- Compulsory formal training for all new interviewers
- Compulsory attendance at all project briefings
- Clients invited and encouraged to attend training sessions
- Field pilots of all questionnaires and guidelines
- Field observations by clients welcome
- Fieldwork handled by qualified professional field managers across India
- Randomly selected data validated by the field manager in New Delhi
At a glance
Our research services in brief.
Topnotch Foundation provides consumer and B2B market research across India, using qualitative and quantitative methods with built-in quality control — over 878 studies conducted since 2012.
- Provider
- Topnotch Foundation, Noida, India (since 2012)
- Research types
- Consumer (B2C) and business-to-business (B2B); qualitative and quantitative; primary and secondary
- Coverage
- Pan-India fieldwork, managed by qualified field managers
- Core studies
- Market entry & feasibility, ad testing, customer & employee satisfaction, market potential & trends, segmentation, retail/channel audits, opinion polls, media research, purchase observation
- Data collection
- Face-to-face, telephone, mail, web and email surveys, focus groups, in-depth interviews
- Quality control
- 100% of qualitative research reviewed by management; 30% of quantitative sample validated
- Track record
- 878+ market research studies conducted
- Enquiries
- +91-7678491100 · [email protected]
FAQ
Questions about our research.
Have a different question? Ask us in the form below.
What market research services does Topnotch Foundation offer?
Topnotch Foundation offers consumer and B2B market research across India, including market entry and feasibility studies, ad testing before and after launch, customer and employee satisfaction studies, market potential and trend studies, market segmentation, retail and channel audits, opinion polls, media research and on-site purchase observation.
Does Topnotch Foundation do qualitative or quantitative research?
Both. It runs qualitative research such as focus groups and in-depth interviews, and quantitative research such as face-to-face, telephone, mail, web and email surveys, using primary and secondary data.
How does Topnotch Foundation ensure research quality?
Projects follow an operating manual with strict guidelines. All qualitative research is reviewed by management, 30% of every quantitative sample is validated, new interviewers receive formal training, questionnaires are piloted in the field, and randomly selected data is validated by a field manager in New Delhi.
Which industries and topics can Topnotch Foundation research?
Its areas of work include public opinion polls, awareness and usage studies, market assessment and demand potential, product and brand research, packaging and pricing studies, corporate image studies, employee engagement surveys, customer satisfaction research, tracking studies, impact evaluation and service-standard audits.
Where does Topnotch Foundation conduct fieldwork?
Fieldwork is carried out across India by qualified professional field managers, coordinated from the Noida / New Delhi office.
How can I commission a study from Topnotch Foundation?
Call +91-7678491100 or email [email protected] with your research question. The team prepares a questionnaire, sample design and fieldwork plan and discusses it with you before the study starts.
Enquire now
Have a research question?
Tell us what you need to know — we'll design the study around it.
+91-7678491100[email protected]